Paul Duckworth


Paul is a classically trained buyer, developing his skills working at Booker with many major suppliers, before switching to the other side of the desk, joining Mars as a salesman. Paul worked in both confectionery and pet care for Mars, ending his time as Sales Director of a new pet care acquisition. Paul has international experience, working across both Western and Central European countries, including a time as Sales Director for a telco based in Dusseldorf. Prior to Total Negotiation he worked in the FMCG, SOAS and telecommunications industries, including Booker, Mars and sage.


Worked with an MVNO to deliver the first ever listings within the German National Retailers, and drove a 460% increase in sales for the company over a 15month period

Developed and executed a robust negotiation and planning strategy for a marketing services business which rescued the company from a total de-list in a Top 4 Multiple Retailer and drove the first increase in sales & profit for more than 3 years

Trade terms negotiations with Top 4 Multiple Retailer to drive the biggest sales v market share of any major Mars account, increasing consumer choice, revenue and profit for both manufacturer and retailer